Effective date: 27.12.2019


This Privacy Policy exists to explain to you (“User”), how “Dog Best Advice” collects, uses and discloses any kind of data you might share with us while using dogbestadvice.com (“Website”) and help you make informed decisions. We will only use your data to provide our services and improve your experience with them.

By using our Website you are automatically agreeing to this Policy and methods described in it. You are also encouraged to read our Cookie Policy and our Affiliate Disclaimer for full information on how we deal with privacy and personal data.

The Website is not designed to be used by people aged 18 and under. We do not knowingly collect any information from underage individuals. If you are a parent or a guardian of an underage individual who has provided us with personal data without your consent, please contact us.

Data Controller

A Data Controller is a person, whether natural or legal, who collects and determines the usage of any and all personal or usage data. The Data Controller referred to in this Privacy Policy is us, “Dog Best Advice”.

Any questions relevant to our role as the Data Controller should be directed to contact@dogbestadvice.com.

Types of Data Collected

The data we collect on our users can generally be split into two categories, Personal Data and Usage Data. For detailed definitions and differences of use between them please see below.

Personal Data

Personal data means data by which a living individual can be identified. It may include emails, given name and surname, credit card information, mailing address, cookies and usage data. During your use of the Website, we may ask for and collect the following.

  • Email Addresses. Those will only be collected if you provide them to us knowingly – while signing up for a newsletter, entering a promotion etc. Your email address will be used solely for the purpose you provided it for, and you can opt in or out of additional emails regarding the Website and its operations.
  • Registration Data. If you register for an account with us to access certain services, the data you enter will be collected. It may be used to create a better site experience for you, but will not be passed on to third parties.
  • Transactional Data. If you purchase any goods or services through or with the help of our Website, the data may be collected for record keeping and statistical analysis.

Usage Data

Usage data includes information like duration of page visits and is collected and generated automatically by the service. It doesn’t include any personally identifiable information. The usage data we may collect from you includes your IP address, your browser name and version, the time, date and duration of your visit to our website and the pages you have loaded. We use cookies to track the above mentioned activity – for more information on cookies, how they work and how we use them, please visit our Cookie Policy.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

The Website’s legal basis for collecting and processing your personal and usage data depends on data type and the context in which we collect it.

We may process your data because of the following reasons:

  1. We have received explicit permission from you to do so (for a promotion, giveaway, or you willingly filled out a survey)
  2. We need to contact you (you have won a giveaway, the product you are interested in came back in stock, we are updating our policies and so on)
  3. To comply with the law (a multitude of legal reasons may require us to keep certain track of our users)
  4. The processings, like user data analysis, are in our interests and do not infringe your rights (we collect information about what pages you visit most and least to tailor our content and monitor what information is more important to our users, which ultimately leads to a better and more efficient user experience)

Our Use of Cookies

This website uses cookies to log traffic, which helps us analyse usage data and ultimately provide you with a better user experience. A cookie is a small file downloaded to your computer that records how you use the website. By choosing to accept it, you are not giving us access to your computer or more data than you initially provided. For full information about cookies, how we use them and how to delete them from your machine if needed, please visit our Cookie Policy.

Data Storage and Retention of Data

Your personal data may only be retained for the time necessary to perform the specific functions described in this Privacy Policy. You may exercise your right to completely delete any personal data retained from you at any specific moment.

If we are asked to collect user data to comply with specific laws, then said data will be retained for the time necessary to fulfill our legal obligations.

We reserve the right to retain usage data for our internal purposes, such as data analysis, improving the functionality of our website or strengthening the security features. Generally usage data isn’t retained for long periods of time, but those periods may be extended for legal purposes.

Use And Disclosure Of Information

We use and collect user data for several purposes, such as:

  • Providing the main features of our service (log ins, newsletters)
  • Letting you know about any changes made about our Website
  • Providing customer support
  • Allowing our users to participate in certain website features if they explicitly choose to do so
  • To monitor how our Website is used and analyse user behaviour to further improve our services
    For technical issue prevention and detection
  • Providing you with news, promotions and information about products similar to those you have expressed interest in unless you opt out of receiving such information.

Your personal data may be transferred if our Website is ever involved in a merger, acquisition or asset sale. In this event we will provide ample notification and disclose the new privacy policy you may be subject to. You will be able to opt out of the new privacy policy before the changes take place.

In certain events, if required by law or if we receive a valid request from the authorities like government agencies or the court, we may be obliged to disclose your personal data to said authorities.

We do not sell, rent, share, or otherwise disclose personal information for any commercial purpose. Your personal data may only be disclosed under the following circumstances:

  • Legal liability protection
  • Legal obligation compliance
  • Investigation or prevention of suspected wrongdoings related to our website
  • Protection or defence of our rights or property
  • To protect the security and safety of other service users or the general public

Excluding those circumstances, we will never share your personal data, such as your name or email address, without your explicit permission. A full list of our service providers that may have access to your data and the extent of permissions they have is located below.

Our website uses ample security measures to make sure that all the information that is in our possession and under our control is not lost, misused or tampered with. We take our security seriously and take all the necessary precautions against unauthorised access to our website and the data it may hold.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights. Our website vows to take all the expected steps to assist you in deleting, amending, limiting or correcting the usage of your personal data.

Please contact us if you need any specific information about particular data we’re holding from you at any moment, also if you want it removed from our system immediately. Any complaints or questions should be addressed to: contact@dogbestadvice.com

The following data protection rights may apply to you in certain circumstances:

  • The right to access, update and delete any personal information of yours we may be holding. Where possible, we will implement steps that will let you do the above mentioned directly from your account settings. You can also contact us at any time for assistance with this process.
  • The right to complain to a Data Protection Authority about the way we use or collect your personal data. For more details about eligibility and the process, please contact your local data protection authority in the European Economic Area (EEA).
  • The right of rectification. If you find your personal information or data to be incomplete or inaccurate, you have the right to ask for it to be rectified.
  • You have the right to object, on any grounds relating to your personal situation, to our processing or retention of your personal data, which includes profiling. If your personal data is used for direct marketing, you have the right to object to such use at any time.
  • The right for consent withdrawal. If you have provided your personal information after giving the website consent, you have the right to withdraw said consent at any time and ask us to remove any data collected. Please note that to process those requests we may ask to confirm and verify your identity.
  • The right of restriction. You may request for any restrictions regarding our use of your personal information collected in any of the aforementioned ways.
  • The right to data portability. You may request to be provided with a copy of the personal data we have recorded on you and will receive it in a structured, commonly used format that is machine readable.

You also have the right to know exactly what data we collect from you while you’re using certain parts of our website.

  • Account registration: name and email address
  • Newsletter: name and email address
  • Affiliate link purchases: transactional data, name and email address

In all of the above examples the data is only collected because it’s necessary to provide you with a service. We don’t gain access to your credit card information when you make affiliate link purchases – for more information about them, please consult our Amazon Affiliate Disclaimer.

Service Providers

Service Providers are third party individuals we may employ to provide certain functions for our website, to facilitate certain services or to analyze how our website is used. Service Providers will only have access to your personal data to the extent that is absolutely necessary to perform their assigned tasks. They are obligated to not misuse or disclose it at any time.


Third party services like Hotjar are employed to analyze and monitor the use of our website to help us provide more relevant services to you. Hotjar is a service similar to Google Analytics (for more information read below) which lets us analyse user behaviour by collecting data about page views, session times, click throughs and other usage data. We only use this data to improve our service and to offer more things that will be relevant and useful to you. Hotjar’s full Privacy Policy can be found here: https://www.hotjar.com/legal/policies/privacy

Google Analytics

We use Google’s web analytics service Google Analytics to keep track of the traffic to our Website. Google has access to the usage data for tracking and monitoring purposes – and this data may be shared with other Google services, as well as used by Google to display contextual advertising on their own network. The usage data includes the date and time of your visit, specific pages you visited, your IP address and session times.

For full information about things Google may do with your data and their collection methods, please consult the Google Privacy & Terms website: https://policies.google.com/privacy?hl=en

Google Webmaster Tools

We use Google Webmaster Tools, or the Google Search Console, for data configuration and to check indexing status and optimize visibility of our website. The full Privacy Policy for this tool can also be found at https://policies.google.com/privacy?hl=en

Links to third party websites

Our website may contain outgoing links to other sites that provide the relevant content, services or products. We are not responsible for the data collection practices those websites may use and you are strongly encouraged to review the Privacy Policy of each new website you visit. Once you leave our website, we can not be held responsible for any personal information you provide.

Changes to This Privacy Policy

We reserve the right to periodically update this Privacy Policy. Any non-material changes and clarifications will take immediate effect and you will be notified of them. The new Privacy Policy will be posted on this page.

Prior to any major changes we will be sending out notifications via email and/or notices on our pages, the “effective date” you can see on the top of this page will also be changed to reflect the amendments.

If you wish to stay updated regarding any changes to our Privacy Policy, it is strongly advised you revisit and review it periodically. The Privacy Policy on this page applies to any and all information we may have collected from you, unless explicitly stated otherwise.

Contact Us

If you have any questions about this Privacy Policy or any of the terms mentioned in it, please contact us:



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